Tourism in Cuba

Russian Airline Aeroflot Will Resume Its Regular Flights to Havana

MIAMI, United States. – Russian airline Aeroflot will resume its regular flights to Havana starting next December 21, according to the Sputnik Agency.
According to the agency, the Russian airline will fly twice a week –Tuesdays and Fridays- to “José Martí” International Airport.
The flights between Havana and Moscow will use wide-body aircraft Airbus A350, with capacity for 316 passengers and Internet access.
Through this connection, the Cuban capital will become the second destination in the island to welcome regular flights from the largest Russian airline. Since June 2021, Aeroflot flights have been arriving at Varadero twice a week.
Aeroflot operations to Havana resume after Cuba re-opened its borders on November 15th.
Starting tomorrow, Russian authorities will also cancel flight restrictions on its Cuba itineraries.
For now, travelers who arrive in Cuba, with the exception of those who are flying from the United States, will only have to present a negative PCR-RT test administered no more than 72 hours prior to traveling, and will not be subject to the seven-day quarantine requirements.
However, the situation could change if the spread of the Omicron variant of SARD-CoV-2 increases. To date, the Omicron variant is only present in countries in Africa.
Cuba’s Ministry of Public Health (MINSAP) announced this Monday that passengers arriving from South Africa, Lesotho, Botswana, Zimbabwe, Mozambique, Namibia, Malawi and Eswatini must present the full vaccination record and a negative PCR-RT test administered no more than 72 hours prior to traveling.
According to the MINSAP release, travelers from those countries will have a sample taken for a PCR-RT SARS-CoV-2 test; they will have to submit to compulsory seven-day quarantine in a hotel set aside for that purpose; and a new sample will be taken for a PCR-RT SARS-CoV-2 test on the sixth day.
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New British Cruise Line Will Arrive in Cuba in 2023

MADRID, Spain. – The cruise ship Ambience, belonging to the British company Ambassador Cruise Line, with a 1,400-passenger capacity, will arrive in Cuba in 2023.
In the winter, the Ambience will sail on a long journey to the Caribbean and Cuba, according to CruiseNews magazine, a publication that reports on the cruise ship tourist industry.
The cruise ship’s itinerary includes the Norwegian fiords, the Baltic Sea and the Mediterranean.
The cruise ship features every possible comfort on board: two swimming pools, an elegant Indian restaurant, a steakhouse, a pub, cocktail-reception rooms and a library.
“The Ambience is a genuine and classic cruise ship, the type we know is very pleasing to the sector of the market to which we are pitching it,” according to the cruise ship director, Christian Verhounig.
The company has confirmed that all passengers and crew must be vaccinated against COVID-19 before departure.
Right after the re-opening of land and maritime borders on November 15th, the Norwegian ecological sailboat, the Statsraad Lehmkuhl docked in Havana on November 24th.
Cuban authorities stimulate the arrival of tourists to the country as another solution to the economic crisis. The arrival of cruise ships is a main source of foreign tourists to Cuba.
In August 2021, the Cuban government approved the construction of a cruise ship terminal in Havana Bay, as well as a luxury hotel in the old Customs building, located in Avenida del Puerto.
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After Two Years Dealing with the Pandemic, the Cuban Government Reopens Its First “LGBTI+ Hotel”

MIAMI, United States. – The Gran Muthu Rainbow Hotel at Guillermo Key, considered to be the first LGBTI+ hotel in Cuba, reopened its doors this week after a lengthy closure due to health measures to prevent the spread of coronavirus SARS-CoV-2, according to the news agency AFP.
The reopening is taking place, coincidentally, in the context of discussions about the
preliminary project for a new Family Code, which includes same-sex marriage on its agenda.
“We are taking major steps now with the new Family Code for the Constitution, and that will mean progress for our society,” stated Marlis Delgado, sales director of the Gran Muthu Rainbow Hotel to AFP.
Delgado also referred to the coming reopening of another hotel in Havana, earmarked for the LGBTI+ community, which, in her opinion, will enhance the possibility that the new Family Code “will have a stronger foundation in order to be approved.”
Delgado is referring to the Telégrafo Hotel, whose opening was announced by the Gaviota Hotel Group, a GAESA military conglomerate entity. Its inauguration, date still to be announced, was celebrated this past June 28th at the Centro Nacional de Educación Sexual (CENESEX, by its Spanish acronym).
However, several LGBTI+ activists took the news as “totally” disrespectful. “What they should be announcing today is that the new Family Code will not be submitted to a referendum, that trans individuals will have, at long last, a Law of Gender Identity,” activist Raúl Soublett stated. He is the founder of the Afro-Cuban Alliance.
“Once again, we can see what the priorities are. Money, money, and more money. We need less hotels and more rights,” he demanded. “Hotels for everybody!!! Guarantee the adoption of laws that will protect us against discrimination and violence,” he also demanded.
Although the Gran Muthu Rainbow Hotel, a luxury facility rated 5-star-plus, was inaugurated in 2019, its profitability has been very limited due to the coronavirus pandemic.
At the time its construction was announced, official sources stated that it would feature 248 guest rooms, five restaurants, three bars, several entertainment halls and installations for water sports.
“This is something that can be very, very good, and I hope it inspires the government to effect the necessary changes for LGBT individuals and their rights here in Cuba, and I expect that it will be a positive change for the country,” a tourist who identified himself as Kevin stated to ADP.
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With the Return of International Tourism, Rejection of Cuban Clients Is Back

HAVANA, Cuba. – The first group of tourists hasn’t arrived yet in Havana, and not only have housing rental prices begun to increase in anticipation of reopening and a return to “normalcy” on November 15, but also many hostel owners are making it clear that they will accept no more domestic clients.
Their “condescendence” this past year and a half in the absence of international tourism was not only circumstantial, but also clandestine, since there is still a prohibition against certain types of rentals, like “by the hour” or “daily pool and beach” rentals.  
It had nothing to do with ending discriminatory practices once and for all, nothing to do with treating domestic clients on equal footing with foreigners, but instead –as someone put it to me when speaking of the subject- “with eating cassava bread when there is no regular bread.”
For rent to foreign students starting November 1st, in the area of El Vedado, walking distance from Malecón Blvd, private apartment (two double bedrooms), bathroom, kitchen, dining room, half a balcony, air-conditioned throughout, WiFi nauta hogar 2 MB/s. Price includes laundry and cleaning three days per week. Rent: 20,000 Cuban pesos. Please contact via WhatsApp xxxxxxx. Thank you. Website: http:/www.xxxxxxxxxxx.com
Rentals to foreigners starting November 1st. A return to the rejection of domestic clients (Credit: Screenshot/Cortesía)
A practice that is not exclusive of private renters, but that also, in its own “institutional” practice, has become the norm in state hotels and recreational facilities who advise that “they reserve the right of admission” which really means, among other things that are equally discriminatory, that foreign tourists have total priority –even impunity- and that Cuban nationals are “ancillary clients”, second-class citizens, even when they are willing to pay more than a foreigner for the service, and to pay in hard currency.
These signs are common in state as well as private establishments (Credit: From Internet)
“There is a myth about foreigners being more careful and respectful, and that they pay better, and that Cubans destroy everything and are ill-mannered, when the truth is that there are all types of people in both groups,” states Nora, a house renter in Old Havana.
She adds: “There are renters here that say they will not rent to Cubans because Cubans bring prostitutes to the house and get drunk or do drugs. In my experience, foreigners are worse because with Cubans, you just call the police and it’s over with. They arrest everybody. But when a foreigner brings in the prostitutes and wreaks havoc –even involving minors- and smokes pot, the police comes and arrests the prostitutes but doesn’t say a word to the foreigner. Then, he does it again because he knows he’s untouchable.”
“Other comforts. It’s a property ideal for foreign officials who reside in the country or are visiting. Reservations and information through WhatsApp at xxxxxxx”.Ideal property for foreign officials. A subtle way of saying “Cubans are notwelcome” (Credit: Screenshot/Cortesía)
However, opinions like the one above favorable to domestic clients are not frequent. A majority of renters with whom we spoke about the exclusions agreed that, after November 15th, they will only rent to foreigners, just as they did before the closing due to the health emergency.
Reasons for such selectivity are diverse, some are based on the way renters secure clients, whether it’s through agencies abroad, like Airbnb, or through contracts with Cuban companies linked to the Ministry of Tourism, where also there is no business transacted with Cuban clients. There is an exception made with Cuban nationals who reside abroad, for they are considered not “foreigners” exactly, but as an intermediary category between a foreign tourist and a Cuban who resides in the island.
However, among those who promote their rentals themselves, through Internet and social media, the exclusion of Cuban clients is due to very different reasons, some strictly prejudiced and discriminatory.
“I started this business to rent to foreigners. I rented to Cubans during the coronavirus, but as soon as things return to normal, I will not rent to Cubans again. When a Cuban has money in his pocket, he becomes arrogant and conceited,” states Miguel Ángel, owner of one of the many hostels and rental homes who, to stay afloat during the absence of tourists, started renting clandestinely by the hour, what is commonly known in the streets of Havana as mataderos or tumbaderos (“brothel rooms” or “rooms for sex”).
“I did it out of necessity, but the truth is I don’t want any Cubans in here anymore. They leave the rooms like pig sties. Condoms everywhere; you have to spend the next day washing all the bedsheets and towels, not to mention that they turn the air conditioning up all the way. Foreigners, on the other hand, sometimes don’t even turn on the air conditioning. True, I was able to cover daily costs, but it’s over. No Cubans. Also, not all foreigners: no Chinese and no Russians, because they are also filthy.”
Lisandra, a renter whose property is in a centric area of El Vedado, states the following: “I think it’s because Cubans have no manners. Foreigners are different.” Contrary to other renters, she decided to shut down her business during the health emergency, and now awaits the renewal of services after November 15th, only for foreigners. She won’t even rent to Cuban Americans because, in her opinion, “abroad they are one thing, but no sooner that they step on Cuban soil, they go back to being what they were before they left Cuba.”
“Private Apartment only for foreign students 8,000 Cuban pesos”. Only foreign students admitted (Credit: Screenshot/Revolico.com)
“I used to accept them before, but after two or three mishaps with Cuban Americans, I didn’t rent to them anymore. (…) They rent, and then they start bringing people in, a cousin, the grandmother, and before you know it, they have 10 people in the room. They blast the music as if they were in a nightclub, and when you say something, they tell you that they are paying customers. They come here to do what they cannot do in Miami, because over there the police aren’t kidding around. (…) Here, they bribe the police with a few dollars, they buy them beer, and don’t be surprised if it’s you they shut down. (…) I don’t want any Cubans here,” Lisandra repeated several times during our conversation.
Then there are those who feel that it’s not about discrimination as much as cost-effectiveness, shrewdness, craftiness, getting the most out of the rental business. Take Andrea, a renter in Old Havana who claims not to hold any prejudice against her fellow Cubans. She just feels she can get “more out of foreigners and spend less doing it.”
“You can’t fool Cubans. They know how much a beer or a bottle of water costs; foreigners who are new to the country are gullible. You can charge them US$ 10 for a cheap Mayabe beer, and the fools will pay for it. Cubans, when their rental period is over, will take with them the slivers of soap and what’s left of the toilet paper, everything they can take, they take, even the key, if you are not careful. You can get more bang for your buck with foreigners,” states Andrea.
“Renting entire house to foreigners for indefinite time in Siboney, Playa municipality 5 bedrooms and 4 bathrooms more information on WhatsApp xxxxxxx”. For some renters, foreign clients bring greater advantages and less problems (Credit: Screenshot/Cortesía)
It’s too early to know exactly what will happen with the non-state sector regarding rentals and health regulations. It seems like, in order to prevent more disappointments in today’s already-tense political climate, many regulations will be relaxed and the state will not harass renters as much as it did before, all in the interest of tourists arriving in hoards to “the land of cheap sex”, to the land where foreigners enjoy rights and freedoms that Cuban nationals only dream of, and also to keep happy and busy that significant segment of the population –perhaps more than half- whose personal finances depend directly or indirectly on the arrival of tourists. 
Recibe la información de CubaNet en tu celular a través de WhatsApp. Envíanos un mensaje con la palabra “CUBA” al teléfono +1 (786) 316-2072, también puedes suscribirte a nuestro boletín electrónico dando click aquí.

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Late Payments and Low Salaries, the Day-to-Day at the Military Constructions Union

HAVANA, Cuba. – When the Military Constructions Union finally hired young William –the leading stonemason in a masons’ brigade charged with building many Havana hotels- in October 2019, they promised him a monthly wage of more than 10,000 Cuban pesos (approximately US$ 400 at the official exchange rate, or US$ 150 at the real exchange rate on the street). However, in the signed contract, there was only mention of a base salary of 785 Cuban pesos (CUP) plus an additional payment based “on results”. According to the company’s norms, this supplementary payment could increase his base salary tenfold.
The truth is that, in the three years he worked there, the young, 24-year-old worker has never made more than 5,000 CUP per month, even when he is considered one of the best workers in his group, one who works an average of 300 hours per month. This means 10-hour work days, a schedule that’s way above the 8-hour work day established by current labor legislation in Cuba.
According to William –on condition of anonymity, for fear of losing his job as punishment for speaking to independent journalists- he arrived at UCM in April 2017 as a compulsory military service recruit. After the first two months of military training –which in Cuba is known as “start-up” training- he was assigned to a military construction brigade where he labored until he was demobilized from the Armed Forces in March 2019.
Due to his masonry skills, he was given the possibility of working in construction for the tourism sector while retaining his status as soldier. This allowed him to fulfill military duty far away from the strict discipline of army camps. He enjoyed almost the same freedom of movement as civilians did after they met their daily work schedule, but without the financial benefits enjoyed by civilians.
In spite of the economic crisis, hotel construction in Cuba never stopped (Credit: CubaNet)
“Soldiers assigned to construction practically get paid with their daily pass,” states William. “The salary is practically symbolic. In 2017, the salary was 254 pesos per month; we worked from Monday to Saturday, 12 hours a day (…) from dawn to dusk, into the wee hours of the morning (…). I joined UCM when the Packard Hotel was almost completed; I worked there for weeks non-stop: there was no Sunday or Mothers’ Day or any such thing. (…) Civilians could get away [with a lighter load] more or less, but us soldiers were sometimes assigned 24-hour shifts without rest; we would try to sneak in five minutes of sleep here and there behind the boss’s back. Once, I tied myself with rope to the scaffolding so as not to fall down, and I got some sleep. No one would imagine that I’d be sleeping up there (…). I was chubby. I joined the construction weighing 180 pounds, and during the three months I worked at the Packard site I went down to 152 pounds. That should give you an idea of how things were; snacks and meals were worse than dogfood, and when they were more or less edible, we would go down to the Malecón (the seawall boulevard) and sell it.” This is how the young worker describes his experience.
The harsh experience that William narrates is from four years ago, when the economic situation was much better than it is in 2021 due in large part to the pandemic. Workers under contract today with the state companies that are building for the tourism sector probably face worse working conditions. Hotel construction did not stop even in the worst period of the coronavirus pandemic, not even in the face of the public health system collapsing for lack of resources.
According to other statements gathered by CubaNet, the labor exploitation of army recruits, low salaries and unpaid civilian wages continue to be the day-to-day reality at the military’s construction companies. The situation is becoming unbearable amidst the additional inflation and [food and basic items] shortages. This is responsible for the rising desertion rate among workers, which is rendering the workforce unstable.
“There was a salary increase and some of the prohibitions were eliminated regarding pay scale, but in reality, when it comes to salaries, things have remained almost the same,” according to a human resources officer at UCM who, like William, is afraid of reprisals for talking to the independent press.
Hotel under construction at Third and 70th Avenue in Miramar (Credit: CubaNet)
“Ten new masons join the workforce, and that same day 15 others ask to be relieved from duty. An engineer comes in, and lasts two days, barely (…). It’s not just that the wages are miserable, but also that the company withholds them for months. They don’t pay-up and every day they require more. (…) Nothing has changed at UCM. Army recruits are being paid the same way as before, except that now they are no longer given their work clothes. (As for the civilian workers) their uncollected wages keep accumulating. This October, the companies are trying to pay wages that have been pending since November [2019] until February 2020.There are civilian workers that just left their jobs with 500 or 600 pesos, when that money solves nothing in today’s economy. (…) And I’ll tell you more: there are workers who are still waiting to get paid from when they worked at the Paseo del Prado (Hotel), which was inaugurated in 2019 (…), and we have cases of workers who have died and their families are still waiting to hear on their claims, and workers who have retired and are still waiting for their back pay.”
Regarding those late payments, we were able to contact several workers who find themselves on the same boat. One of them, whom we will call Boris so as not to reveal his true identity, was one of the electricians that worked for UCM in the construction of the Paseo del Prado Hotel, in Havana.
Boris tells us about the ordeal he has faced in the last few months while trying to collect past wages on the construction of a hotel that was inaugurated months ago with great fanfare, and which will reopen [with the nation’s tourism] as programmed on November 15th.
UCM and Almest, military construction companies, take up about 90% of all tourism investments (Credit: CubaNet)
“I asked to be relieved from duty in January this year. A group of us created a cooperative where we are doing better and where at least we see the money. (…) I have gone to UCM thousands of times to claim my past wages, and all I get is the runaround. (…) When I left, they owed me 22,000 pesos, now they tell me they only owe me 12,000. They are shameless. Where are my other 10,000 pesos? Who pocketed my money? (…) I’ve filed a claim because I worked for that money. It means weeks that I didn’t sleep, I had no week-ends, because they wanted the hotel to be completed yesterday. We didn’t even get a certificate. They said we would be invited to the inauguration, but nothing of the kind happened. The only people who went were the bosses and the Union people,” according to Boris, who also reveals details about the working conditions under the military.
“That whole operation is military. Even though you are a civilian, you are treated as if you were part of the military. They tell you to show up on National Defense Day, and you better show up, or you’ll get fired and won’t get paid. That’s supposed to be a day when you do military exercises, but you are assigned to volunteer work instead. They make it up as they go: today is such-and-such day, tomorrow is this-and-that day, and those are days for which you are not paid (…), and the Union is there to make sure you keep your mouth shut so that when you do collect your wages, they can ask you for money. It’s no wonder they can build luxury hotels,” states the former employee.
The Military Constructions Union, together with Almest construction and real estate company, have always been presented by the Cuban regime as an example of how well the military corporate system works, compared with the [alleged] chaos ascribed to civilian companies. They are, however, the principal companies for executing tourism projects, taking up close to 90% of total tourism-sector investments. According to several Cuban officials that CubaNet consulted, both companies contribute the largest volume of cheap labor to those construction projects, with tens of thousands of workers, many of whom are army recruits, fulfilling mandatory military service, or workers under contract from the poorest areas of the country, where stable incomes are more difficult to find.
Recibe la información de CubaNet en tu celular a través de WhatsApp. Envíanos un mensaje con la palabra “CUBA” al teléfono +1 (786) 316-2072, también puedes suscribirte a nuestro boletín electrónico dando click aquí.

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“No Blacks, Only Light-Skin Colored Cubans Are Allowed:” Racism and Discrimination at Gaviota S.A.

HAVANA, Cuba. – “You are more likely to have a proposal accepted if you use fair-skin and blonde models than if you use Black models,” states Karina, a designer who has had the opportunity to work for various companies of Cuba’s Ministry of Tourism (MINTUR), and especially with entities that are part of the Armed Forces Economic Conglomerate (GAESA), like Gaviota S.A., where racism is more visible, almost like “an iron rule,” she adds.
Once in a while they will ask you to include a Black individual, but that is very rare, a formality to keep up appearances. If they don’t ask you, you best not do it because they will reject your work until you submit it with fair-skin models. (…) They will never say that’s the reason, they will simply tell you they don’t like what you have submitted, but one always knows what it’s all about,” continues Karina.
Without a doubt, if it’s for Gaviota, use fair-skin models (Credit: Screenshot for a Promotion on Facebook)
Rafael is another designer who has had similar experiences, although in his case it’s not only that his works are rejected if there are Black models in them, but also that he himself has felt discriminated as a Black Cuban, even though he is not seen in any of the images of his promotional proposals.
Although he graduated in 2014 as a graphic designer, with very good grades, it was impossible for him to remain as part of the permanent staff for the two tourism agencies (Palmares S.A. and Turarte) where he fulfilled the compulsory social service assignments and was released into the work force.
Never a Black family in Gaviota’s promotional literature (Credit: Screenshot)
Rafael has no doubt that his “bad luck” was due to racism because, out of all the young designers that applied for permanent positions at the tourism employment pools and agencies –an indispensable requirement if one is opting for a job in this sector- only the fair-skin applicants had “better luck.” Only he and Danilo, another Black designer, were rejected probably for not fitting the “ideal corporate mold” of Gaviota S.A.
“Sometimes I was called for interviews, but I knew ahead of time that they would reject me,” says Rafael. “In 2016, I was hired for a job for Gran Caribe. I got it because I didn’t do the interview in person. I sent the proposal, I knew they would like it, and sure enough, they called me right away, but clearly, no Blacks in the piece, only lots of white folks. No Blacks 
only light-skinned colored Cubans are allowed. And the usual: the light-skin Black Cuban woman next to a white, blond-hair hunk, in her role as a young prostitute, a jineterita. Local color as long as it’s whitewashed. No high contrast. That is the norm, no matter who you work for. And if it’s for Gaviota, it’s worse. At Gaviota, Blacks are like the plague. You only need to look at their social media. It looks like Norway. The only time I worked with them, I developed the whole publicity campaign with Black models, without benefit of keratin, it was scandalous. I did it on purpose. There was even a stupid guy who made a joke about it: ‘When have you seen a Black seagull?’  I wanted to smash his face in right then and there,” Rafael ends his story. He adds that in order to guarantee himself a stable job, and to have a better chance of being accepted, he decided to join a group of designer friends and work with them independently.
Even in photos of service personnel, Black workers are absent (Credit: Screenshot of promotional campaign on Facebook)
“Racism in Cuban tourism is no joke. It’s real. It’s palpable. The graphics, the visuals are all contaminated by that discourse that associates luxury, comfort and paradise with fair skin,” states Ismael, a designer with the Cuban tourism sector but who has also done some assignments for foreign agencies in Mexico, the Dominican Republic, Panama and Spain.
“It’s something that doesn’t happen, for example, in the Dominican Republic, where graphics places emphasis on race, on that which is native, it doesn’t turn its back on that, on the contrary, it’s done with national pride. There are cases of racism, of course, but it’s very different from what’s expected from you here in Cuba, where “color” is merely an accessory, or better yet, an disgusting booger (…). It’s very similar to what happens in Mexico, where there’s a general sense of embarrassment regarding indigenous culture. A constant denial of reality. Male models are always young, fair-skin and blond. The female models always dress in white, to ensure a transparency that highlights whiteness (…) The folks with dark skin are the street vendors, the musicians, the cooks, the chauffeurs. The exotic element that is on display like a caged animal in a zoo, or like a wild beast in a safari. It’s never the client (…). I feel that same sense of embarrassment here, an embarrassment that comes from the decision-makers (…). To a certain extent, it’s a problem with the designers, too, who are not brave enough to tackle institutional racism in an intelligent manner, destroy the clichés, the prejudices. But I also think it goes deeper than that: that racism is in the very essence of the system, a system that is ashamed of anything that reflects that which is mixed race and Black, as manifested in all racist attitudes,” insists Ismael.
Even in photos depicting the company’s staff, Black Cubans are excluded (Credit: Screenshot from Gaviota Tours promotional literature on Facebook)
Institutionalized racism at Gaviota S.A.
Although the Cuban regime always gave assurances that it had eradicated racial discrimination during the early years of the Revolution, the truth is that today’s reality, especially where it concerns the tourism sector, has exposed the fact that little or nothing has changed with regard to racism.
“Magical solutions” barely touch the surface regarding certain elements and legal dispositions that have more to do with the dictatorship’s populist discourse than with a real will to find solutions.
In the meantime, the constant maneuvers to render racism invisible, and the criminalization of any form of independent social activism, have protected the power groups that insist on deepening the divide between Blacks and whites.
Blacks are never included in Gaviota’s depiction of family (Credit: Screenshot of promotional literature on Facebook)
To have an idea of the real magnitude of this phenomenon, and to realize that it’s not circumstantial, we could begin by checking out the social media publications of Cuban companies directly linked to the tourism sector, as is the case with Gaviota S.A., whose racist practices are the most notorious, in spite of being managed by the Revolutionary Armed Forces.
This year to date, on Gaviota S.A. and Gaviota Tours official Facebook page, Black models have been employed on only three occasions for their promotional literature, while there have been more than one hundred publications where fair-skin men and women were employed.
The Facebook front page for Gaviota Tours employed white models to depict its health personnel in their “Safe with Gaviota” campaign (Credit: Screenshot)
On May 30, 2021, the image of a Black model was used for the first time this year to celebrate her reaching 12,000 followers, and it was not until two months later, on July 30, that another Black individual made it to the Facebook page. This time it was the image of a young man in the company of two white women and a white man, an unusual shot because in those cases where a group scene is to be represented, one never uses a Black family or a group of Black friends, and no children are ever included. For Gaviota, a happy childhood, the joy of youth and friendship, are the exclusive privilege of whites.
Rare are the images of Black models in Gaviota publications (Credit: Published on May 30, 2021. Screenshot)
The next time a Black individual –a woman- appeared in a Gaviota ad was on August 5, and only because this woman was positioned on the far left of the photograph among a group of mostly fair-skin women. Another month passed before a Black male musician was featured in an ad, on August 30.
This rare photograph from August 5 features a Black female worker on the far left of a group of white women (Credit: Screenshot, official Gaviota Facebook page)
The oddest case took place this September 5, when an image was taken down from a publication a few hours after being posted on the Facebook page, for the sole reason that the female model used in the ad did not meet the aesthetic standards of Gaviota S.A. The model was a Black woman, her hair neatly braided, an image that tried to become part of Gaviota’s “Safe with Gaviota” campaign, aimed at luring tourism to the island amidst the health crisis it is facing.
“It was taken down immediately. It was a scandal. They called us at the Gaviota office of the president to tell us that it was an ugly image, that we should take it down immediately,” according to a source linked to the corporation. The image is no longer available on the Facebook page of Gaviota Tours, but CubaNet was able to take a screenshot of the ad before it was taken down.
This publication from September 5, showcasing a Black female model, was taken down immediately from the official Gaviota Tours page following orders from higher ups (Credit: Screenshot)
The campaign “Safe with Gaviota”, which promotes Cuba as a safe tourist destination in the middle of the pandemic, has never included Black models in its posters. In fact, today’s front-page image which makes reference to health personnel and to security protocols against COVID-19, only features fair-skin individuals.
Some people could say that these are “unconscious” happenings, coincidences, but those who have endured discrimination because of the color of their skin –and that includes many who are in charge of promoting the image of this military corporation- attest to the fact that the absence of Black models is dangerously beyond a random occurrence. 
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NoticiasCubanas.com es la casa de todas las noticias cubanas, somos un sitio conglomerado de noticias en Cuba. Nuestro objetivo es darle importantes, interesante, actuales noticias sobre Cuba, organizadas en categorías.

Nosotros no escribimos noticias, solo recolectamos noticias de varios sitios cubanos. Nosotros no somos parte, solo proveemos noticias de todas las fuentes de Cuba, y de otras partes del mundo.

Nosotros tenemos un objetivo simple, deseamos brindarle al usuario el mayor monto de noticias con calidad sobre Cuba, y la visión que tiene el mundo sobre Cuba. Nosotros no evaluamos las noticias que aparecen en nuestro sitio, tampoco no es nuestra tarea juzgar las noticias, o los sitios de las noticias.

Deseamos servir a los usuarios de internet en Cuba con un servicio de calidad. Este servicio es gratuito para todos los cubanos y todos aquellos que estén interesados en las noticias cubanas y noticias internacionales sobre Cuba.


Términos de uso

NoticiasCubanas.com es gratis para todas las personas, nosotros no cobramos ningún cargo por el uso del sitio de ninguna manera. Leer los artículos es completamente gratis, no existe ningún costo oculto en nuestro sitio.

Proveemos una colección de noticias cubanas, noticias internacionales sobre Cuba para cualquier persona interesada. Nuestros usuarios utilizan NoticiasCubanas.com bajo el acto de libre elección y bajo su propia Responsabilidad.

Nosotros no recolectamos ningún tipo de información de nuestros usuarios, no solicitamos ninguna dirección electrónica, número telefónico, o ningún otro tipo de dato personal.


Medimos el monto de tráfico que noticiasCubanas.com recibe, pero no esperamos compartir esta información con alguien, excepto nuestros socios de publicidad. Nos regimos bajo las normas Cubanas en cada cuestión legal, cualquier aspecto no clarificado aquí debe ser considerado sujeto bajo el sistema Legal de Cuba.