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Spanish Company Will Market Cuba as Tourism Destination during the Coming Years

MIAMI, Estados Unidos. – Disset Consultors, a marketing and business consulting Company from Spain, headquartered in Cuba sin 2018, will be in charge of promoting tourism destinations in the island around the world in the coming years.
According to the Spanish news media Última Hora, the company won an international competition organized by Cuba’s Ministry of Tourism. The winning proposal competed against more than 40 agencies from eight different countries.
Antoni Pons, general director and co-owner of Disset Consultors with Pep Lluís García and Javier Tallada, said in an interview with Última Hora that he visited Cuba for the first time in 1999, and ten years later started looking into providing services to entrepreneurs from Mallorca who had a presence in the island.
“In order to work in Cuba, one has to secure a series of permits that are not easy to obtain. In April 2016, I took my first exploratory trip to Cuba, for the purpose of business prospecting. None of the agencies with which I had met showed any interest. However, in the Ministry of Tourism’s publicity agency and in the Mallorca hotel chains, I detected possible options for doing business,” stated Pons.
According to this businessman, work authorization was obtained “through the Ministry of Culture; MINCULT has companies called Cultural Representions, which allow foreign companies to conduct work. We set up a design studio to establish the Iberostar brand in Cuba’s hotels.”
Disset Consultors, originally from the Balearic Islands and with links that go back over ten years with the hotel chain Iberostar, is in the process of securing a rep office in Cuba’s Chamber of Commerce.
Likewise, Pons added that he has been authorized already “to provide marketing and business consulting services not related to publicity. We can attract and help foreign businessmen who want to invest in Cuba. Simultaneously, we are negotiating the creation of another international finance association with the Ministry of Tourism.”
The campaign “will be launched starting in September. I am aware of the importance of this campaign to Cuba, since tourism is essential to the country’s economy,” he added.
As explained by Pons, “Cuba única” – “Unique Cuba” – is the name of the campaign which has started to record and “aims to show a version of Cuba that engages tradition with modernity.”
“Cuba única” will be marketed to the greater public and to sector professionals, and “will impact especially in Canada, for that is where most foreign tourists to Cuba come from. In fact, about 30% of the publicity is aimed at the Canadian market, on television as well as printed press and radio.”
“Cuba is undergoing constant changes and modernization. Not long ago, only million-dollar foreign investments were allowed. Today, investments worth 50,000 euros can be made. We are working with the Embassy of Spain to organize a business-prospecting trip, which we hope will be attended by numerous businessmen from different sectors. Cuba is implementing very important legislative changes in order to give foreign investments the necessary sense of safety. In addition, small and mid-size enterprises have been approved; they did not exist before. It seems that within a short period of time Cuba will also allow foreign companies to invest in that type of enterprises,” he stated in closing.
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Spanish Company Will Rent Cars to Tourists in Cuba

MIAMI, United States. – The Spanish company Flexible Autos will provide car rental services to tourists in Cuba starting in February, according to the Spanish portal Agent Travel.
The company will offer rental services through Cuba On the Road, a branch that already has an office in Havana, at hotels in La Habana Vieja, Miramar and El Vedado.
According to the company director, Alessandro Patacciola, the cars that Flexible Autos will rent in Cuba are of the model SUV JEEP UAZ PATRIOT.
Rental reservations can be made online; the Cuban office will also provide road service assistance for any car that is damaged or breaks down.
“We are certain that this destination will fulfill a great historical demand and that, with Cuba On the Road, we have the peace of mind that comes from providing the best possible provider in our markets,” stated Patacciola.
The announcement came at the same time that the regime was announcing important investments in the Cayo Largo del Sur tourism pole
According to a note in the official daily Granma, the government intends to launch a capital restauration of the runway and roads, to improve the hotels as well as the activities beyond the hotels.
Cayo Largo del Sur, which when founded had only 59 hotel guest rooms and today has over 1,300, will feature a boulevard in the small town of the Key.
Among the sites being constructed are “the hotel proper, snack bars, pedestrian walkways, installations at Playa Sirena, the remodeling of the pub, modernization of desalination plant, reparation of hydraulic networks, and the construction of greenhouses,” explained to Caribbean News Digital the general manager of Empresa Turística Cayo Largo del Sur, Lázaro Esperanza Rodríguez Domínguez.
In recent years, 12,500 luxury guest rooms have been built in Cuba, and according to statistics published by Oficina Nacional de Estadísticas e Información (ONEI, by its Spanish acronym), during 2021 the island welcomed a total of 573,944 travelers, which represents a 67% drop when compared to 2020.
The COVID-19 pandemic has left the tourism sector in a crisis, with lower results than planned and luxury hotels virtually empty. However, the Cuban government continues on its frenzy to prioritize this sector. Juan Carlos García Granda, minister of Tourism, said a few days ago that Cuba hopes to welcome six million tourists by 2030, by which time 95,000 hotel guest rooms will have been finished.
Recibe la información de CubaNet en tu celular a través de WhatsApp. Envíanos un mensaje con la palabra “CUBA” al teléfono +1 (786) 316-2072, también puedes suscribirte a nuestro boletín electrónico dando click aquí.

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